Yardley London Floral Essence Iris & Violet Fragrant Handwas

0 reviews
Smart Rank ⓘ 61/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the luxurious floral fragrance of iris and violet with every wash, leaving your hands feeling fresh and beautifully scented.
  • This gentle cleansing formula is perfect for daily use, ensuring your hands stay clean and moisturized without irritation.
  • The convenient pump dispenser makes it easy to use, allowing you to enjoy a delightful handwashing experience with minimal effort.
  • Ideal for floral scent lovers, this handwash offers a lingering fragrance, though the 200ml size may be best for moderate users.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Yardley London Floral Essence Iris Violet Handwash is well-positioned in the premium segment with its unique floral essence and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 63
Total / Avg 4.40★ 63
Consensus: 4.40★ from 63 total reviews
Rs.95.00 Rs.105.00
Best price from Amazon.in Amazon.in
Key Features
Category Handwash
Fragrance Iris and Violet
Volume 200ml
Formula Gentle Cleansing
Dispenser Pump
Pros Luxurious fragrance, gentle formula, easy to use
Cons Strong scent for some, limited size for heavy users
Details
This handwash by Yardley London is infused with the delightful scent of iris and violet, leaving your hands feeling fresh and cleansed.

Key features of this product include its luxurious floral fragrance, gentle cleansing formula, and convenient pump dispenser.

This handwash is perfect for anyone who enjoys indulging in the lush scents of fresh flowers while keeping their hands clean and moisturized.

Pros: The beautiful fragrance leaves a lingering scent on your skin, the formula is gentle and suitable for daily use, and the pump dispenser makes it easy to use.

Cons: Some may find the scent too strong for their preference, and the 200ml size may not last as long for heavy users.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique floral essence of iris and violet sets it apart from competitors Business Today, Livemint
Brand Strength 20 10 Yardley London's established reputation for quality and luxury The Economic Times, Hindu Business Line
Category Momentum 20 15 Growing demand for premium handwash products in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for a premium handwash in the Indian market Business Insider, CNBC TV18
Competition 10 6 Facing competition from other premium handwash brands in India Business Standard, The Hindu
Use-case Advantage 5 5 Offers a luxurious and fragrant handwashing experience Forbes India
Final Market Score 100 66/100 (3.30/5) Yardley London Floral Essence Iris Violet Handwash is well-positioned in the premium segment with its unique floral essence and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique floral essence of iris and violet sets it apart from competitors
    Sources: Business Today, Livemint
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Yardley London's established reputation for quality and luxury
    Sources: The Economic Times, Hindu Business Line
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium handwash products in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a premium handwash in the Indian market
    Sources: Business Insider, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium handwash brands in India
    Sources: Business Standard, The Hindu
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers a luxurious and fragrant handwashing experience
    Sources: Forbes India
Summary
Yardley London Floral Essence Iris Violet Handwash is well-positioned in the premium segment with its unique floral essence and competitive pricing.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.95.00 Rs.105.00

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Yardley London Floral Essence Iris Violet Fragrant Handwash 200ml 200ml

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Best price
Rs.95.00 Rs.105.00