X Fusion Medium Brown 12 gram

X Fusion Medium Brown 12 gram

The X Fusion Medium Brown 12 gram is a high-quality hair dye specifically designed for those looking to achieve a rich, medium brown shade.

Key Features: - 12 grams of product - Easy to apply - Long-lasting color - Provides complete coverage of grays

This product is ideal for individuals with light to medium brown hair who are looking to darken their shade or cover up any unwanted gray hairs.

Pros: - Long-lasting color - Easy to apply - Complete coverage of grays Cons: - May require multiple applications for desired intensity - Some users may find the scent overpowering at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian skin tones.	Vogue India
Brand Strength	20	18	Strong brand reputation and loyalty in the hair color segment.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing strong competition from established and new brands.	Business Insider
Use-case Advantage	5	5	Easy application process suitable for home use.	Beauty Magazine
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian market with strong brand loyalty and competitive pricing.

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