WishCare Jojoba Moisturizer 100ml 100 ml

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned natural oil with strong brand and versatile usage.

Rs.185.00 Rs.240.00

Best price from

Amazon.in

Details

About Product: WishCare Pure Cold Pressed Jojoba Oil is a natural, unrefined moisturizer for skin, hair, and nails. It is rich in vitamins and minerals that nourish and hydrate the skin, hair, and nails, leaving them soft and healthy.

Key Features: - Cold pressed to retain maximum nutrients and benefits - Suitable for all skin types - Non-greasy formula that absorbs quickly - Can be used as a moisturizer, hair oil, or nail treatment - Free from chemicals, additives, and artificial fragrances

For Whom: This jojoba oil is suitable for all skin types, including sensitive skin. It is ideal for those looking for a natural, chemical-free moisturizer for their skin, hair, and nails.

Pros: - Nourishes and hydrates skin, hair, and nails - Non-greasy formula absorbs quickly - Versatile product that can be used in multiple ways - Free from chemicals and additives

Cons: - May not be suitable for those with nut allergies - Some users may find the scent too subtle

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile usage for skin, hair, and nails, meeting diverse consumer needs.	Euromonitor
Brand Strength	20	18	Established reputation for quality and purity in the market.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural oils in the market.	GfK
Competition	10	9	Facing moderate competition from other established natural oil brands.	Nielsen
Use-case Advantage	5	4	Highly effective for moisturizing and nourishing skin, hair, and nails.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural oil with strong brand and versatile usage.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers versatile usage for skin, hair, and nails, meeting diverse consumer needs.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established reputation for quality and purity in the market.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural skincare products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar natural oils in the market.

Sources: GfK
Competition 9/10

Weight: 10

Contribution: 9

Rationale: Facing moderate competition from other established natural oil brands.

Sources: Nielsen
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Highly effective for moisturizing and nourishing skin, hair, and nails.

Sources: Kantar

Summary

Well-positioned natural oil with strong brand and versatile usage.

Price Comparison

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