Wet n Wild Photo Focus Face Primer Matte Face Primer with Mattifying Effect Pore Minimizer and Wrinkle filler Anti caking and Brightening Formula with Silky Texture

Wet n Wild Photo Focus Face Primer Matte Face Primer with Mattifying Effect Pore Minimizer and Wrinkle filler Anti caking and Brightening Formula with Silky Texture

Key Features:
- Mattifying effect to control shine
- Pore minimizing properties for a smoother appearance
- Anti-caking technology for flawless makeup application
- Brightening formula to add radiance to the skin
- Silky texture for easy and smooth application


For whom:
This face primer is ideal for those with oily or combination skin who want to control shine, minimize pores, and create a smooth canvas for makeup application. It is suitable for all skin tones and types.

Pros:
- Controls shine throughout the day
- Helps minimize the appearance of pores and fine lines
- Keeps makeup in place for longer wear
- Brightens the complexion for a more radiant look
- Silky texture feels comfortable on the skin


Cons:
- May not be suitable for those with dry skin as it has a mattifying effect
- Some users may find the texture to be too silicone-based
- Can be a bit pricey compared to other drugstore primers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	Kantar
Brand Strength	20	18	Strong brand reputation in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	8	Facing moderate competition from established brands.	Statista
Use-case Advantage	5	5	Addresses common skin concerns effectively.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong contender in the primer segment with competitive pricing and effective features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—