Wet n Wild Color Icon Blush Buildable Sheer to Bold Blush with Velvety soft Pressed Powder Formula for a Healthy looking Flush of Silky Smooth Color Vegan Mellow Wine Paraben Cruelty 20g

Wet n Wild Color Icon Blush Buildable Sheer to Bold Blush with Velvety soft Pressed Powder Formula for a Healthy looking Flush of Silky Smooth Color Vegan Mellow Wine Paraben Cruelty 20g

Key Features: - Buildable formula allows for sheer to bold application - Velvety soft pressed powder formula for a smooth application - Provides a healthy looking flush of color - Vegan and cruelty-free - Shade: Mellow Wine - Size: 20g
For whom: This blush is perfect for anyone looking to add a pop of color to their cheeks with a versatile formula that can be easily built up for more intensity.
Pros: - Easy to blend - Long-lasting formula - Cruelty-free and vegan - Versatile shade that can be built up for different looks
Cons: - Some users may prefer a more pigmented blush formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Buildable formula and vegan ingredients align with market trends.	Euromonitor
Brand Strength	20	18	Wet n Wild known for quality and cruelty-free products.	Brandwatch
Category Momentum	20	15	Growing demand for face blush products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing competition from established and emerging brands in the segment.	Forbes
Use-case Advantage	5	5	Versatile blush suitable for both subtle and bold looks.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend features, facing market competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—