Wella Color Brilliance Shampoo - Nourishment 250ml 250 ml

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Wella Color Brilliance Shampoo - Nourishment 250ml 250 ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Deeply nourishes colored hair to maintain vibrancy and long-lasting color, ensuring your hair looks fresh and beautiful.
  • Enriched with Lime Caviar and a metal purifier, this shampoo prevents color fading for a vibrant, long-lasting look.
  • Ideal for all hair colors, this shampoo enhances reds, brunettes, and blondes, keeping your color fresh and radiant.
  • Experience the benefits of a professional-grade shampoo that helps preserve your hair color while providing essential nourishment.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and innovative color protection formula.
Rs.637.00 Rs.650.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Wella Professionals Invigo Color Brilliance Shampoo
Volume 250 ml
Key Ingredients Lime Caviar, Metal Purifier
Benefits Deeply nourishes colored hair
Color Preservation Helps maintain vibrancy and long-lasting color
Target Audience Colored hair
Price 650.0000
Details
About Product: The Wella Professionals Invigo Color Brilliance Shampoo is specially formulated to deeply nourish colored hair, helping to maintain vibrant and long-lasting color. Enriched with Lime Caviar, this shampoo also contains a metal purifier to prevent color fading and keep hair looking fresh.

Key Features: - Deeply nourishes colored hair - Helps maintain vibrancy and long-lasting color - Contains Lime Caviar and metal purifier - Prevents color fading - Leaves hair looking fresh and vibrant

For whom: This shampoo is ideal for those with colored hair who want to preserve and enhance their color. Whether you have vibrant reds, rich brunettes, or cool blondes, this shampoo is designed to keep your color looking fresh and beautiful.

Pros: - Deeply nourishes hair - Helps maintain color vibrancy - Contains unique ingredients like Lime Caviar - Prevents color fading - Leaves hair looking fresh and vibrant

Cons: - May not be suitable for those with very sensitive scalp - Slightly higher price point compared to regular shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Formulated with Lime Caviar Metal Purifier for vibrant and long-lasting color. BeautyPackaging, CosmeticsDesign
Brand Strength 20 18 Wella Professionals is a well-established brand known for quality hair care products. Brandwatch, Kantar
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar premium hair care products in the market. RetailWire, IndiaRetailing
Competition 10 10 Facing competition from other premium hair care brands offering color protection shampoos. BusinessToday, HinduBusinessLine
Use-case Advantage 5 3 Offers deep nourishment specifically for maintaining vibrant hair color. Vogue, Elle
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and innovative color protection formula.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Formulated with Lime Caviar Metal Purifier for vibrant and long-lasting color.
    Sources: BeautyPackaging, CosmeticsDesign
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wella Professionals is a well-established brand known for quality hair care products.
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium hair care products in the market.
    Sources: RetailWire, IndiaRetailing
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from other premium hair care brands offering color protection shampoos.
    Sources: BusinessToday, HinduBusinessLine
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers deep nourishment specifically for maintaining vibrant hair color.
    Sources: Vogue, Elle
Summary
Strong brand with competitive pricing and innovative color protection formula.

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Price Comparison

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Wella Professionals Invigo Color Brilliance Shampoo Deep Nourishment for Vibrant Long Lasting Color 250 ml With Lime Caviar Metal Purifier

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Rs.637.00 Rs.650.00