VRT HERBAL Tulsi Oil 30 ML

Key Features: - Made from pure tulsi extracts - Helps in relieving stress and anxiety - Can be used for aromatherapy or massage - Promotes overall well-being
For whom: - People looking for natural remedies for stress relief - Individuals interested in aromatherapy or massage therapy - Those who want to incorporate herbal products in their self-care routine
Pros: - Pure and natural ingredients - Soothing aroma - Versatile usage - Compact size for easy carrying
Cons: - May not be suitable for those allergic to tulsi - Strong fragrance for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tulsi oil is a key ingredient in Chyawanprash formulations.	TOI, NDTV
Brand Strength	20	18	Established brand with a loyal customer base.	Business Today, Hindu
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard, Livemint
Competition	10	8	Facing moderate competition from other Ayurvedic brands.	Economic Times
Use-case Advantage	5	5	Offers unique health benefits due to the properties of Tulsi oil.	Outlook
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, competitive pricing, facing moderate competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—