VLCC Hair Fall Control Shampoo B1G1 350ml X 2 700ml Stronger Thicker Hair Helps Control Hair Fall Hair Fall Shampoo Improved Scalp Health with Khus Coconut Oil

Key Features: - Formulated with natural ingredients like Khus and Coconut Oil - Helps to control hair fall and promote stronger, thicker hair - Improves scalp health and nourishes the roots - Comes in a buy one get one free offer for value

For whom: - Suitable for men and women with hair fall concerns - Ideal for those looking to improve scalp health and strengthen hair

Pros: - Natural ingredients that are gentle on the scalp - Helps to reduce hair fall and promote hair growth - Refreshing fragrance that lingers on the hair

Cons: - May not show immediate results, requires consistent use for best results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	B1G1 offer and the use of natural ingredients like Khus and Coconut Oil are appealing to Indian consumers.	Nielsen
Brand Strength	20	10	VLCC is a well-known brand in the Indian market for personal care products.	Euromonitor
Category Momentum	20	15	Growing demand for hair fall control products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a B1G1 offer in the hair fall control shampoo segment.	Kantar
Competition	10	6	Facing competition from other established hair fall control shampoo brands in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the specific need for controlling hair fall and improving scalp health.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential for VLCC Hair Fall Control Shampoo in the Indian hair care segment.

Factor	Rating (out of 5)	Notes
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