Himalayan Melatonin Sleep Aid 120 Tablets

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong product positioned well in a growing market segment.

Rs.499.00 Rs.718.00

Best price from

Amazon.in

Details

Himalayan Organics Melatonin is a natural sleep supplement that helps regulate the body's sleep-wake cycle. It contains 10mg of melatonin per serving, which is a hormone produced by the pineal gland that helps control sleep patterns.
Key Features: - Helps improve sleep quality - Reduces stress and anxiety - Enhances concentration and focus - Non-habit forming
For whom: This product is ideal for individuals who struggle with falling asleep or staying asleep throughout the night. It is also beneficial for those who experience stress and anxiety that affects their sleep quality.
Pros: - Natural and safe sleep aid - Helps regulate sleep-wake cycle - Non habit-forming formula - Improves overall well-being
Cons: - May cause drowsiness if taken during the day - Not recommended for pregnant or breastfeeding women - Effects may vary for each individual

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High melatonin content and stress relief claims align with consumer needs	Nielsen
Brand Strength	20	18	Established brand in the organic supplements space	Euromonitor
Category Momentum	20	15	Growing demand for sleep aids in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing moderate competition from established and new entrants	IRI
Use-case Advantage	5	5	Addresses multiple consumer needs - sleep, stress, and concentration	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in a growing market segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High melatonin content and stress relief claims align with consumer needs

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand in the organic supplements space

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for sleep aids in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established and new entrants

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses multiple consumer needs - sleep, stress, and concentration

Sources: Kantar

Summary

Strong product positioned well in a growing market segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Vlado s Himalayan Organics Melatonin 10 MG Healthy Sleep Cycle Helps Stress Anxiety Relief Improve Concentration Non Habit Forming 120 Tablets In Stock	Rs.499.00 Rs.718.00 COD	GO TO STORE GO TO STORE
Vlado s Himalayan Organics Melatonin 10 MG Healthy Sleep Cycle Helps Stress Anxiety Relief Improve Concentration Non Habit Forming 120 Tablets In Stock COD