Virat International PURE and ORGANIC Menthol Crytals for personal use PACK OF 50gr

Key Features: - Pure and organic menthol crystals - Pack of 50 grams - Ideal for personal use - Can be used for aromatherapy, cold and headache relief, and more

For whom: - Individuals looking for natural remedies for cold and headaches - People interested in aromatherapy and essential oils - Anyone in need of a refreshing and cooling sensation

Pros: - Pure and organic - Versatile use - Convenient pack size

Cons: - Can be strong in scent for some individuals - May not be suitable for those with sensitivity to menthol

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size for personal use, pure and organic ingredients	NDTV, India Today
Brand Strength	20	10	Established brand reputation in the organic products market	Business Standard, The Economic Times
Category Momentum	20	15	Growing demand for natural health products in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the premium organic segment	Livemint, Business Insider
Competition	10	6	Facing competition from established and new organic brands	CNBC, Financial Express
Use-case Advantage	5	5	Unique menthol crystals offer a refreshing experience	The Hindu
Final Market Score	100	66/100 (3.30/5)	Virat International's organic menthol crystals cater well to the growing demand for premium natural health products in India.

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