VIP Hair Colour Shampoo for Men and Women 180ml Dark Brown No Ammonia Long Lasting Hair Color Hair Colour At Home

VIP Hair Colour Shampoo for Men and Women 180ml Dark Brown No Ammonia Long Lasting Hair Color Hair Colour At Home

Key Features: - Easy to use hair color shampoo - No ammonia formula - Long lasting color - Suitable for both men and women - Can be used at home

For whom: This hair color shampoo is suitable for individuals who want to easily color their hair at home without the use of ammonia. It is perfect for both men and women who are looking for a long lasting hair color solution.

Pros: - Convenient and mess-free application - No strong ammonia odor - Long lasting color - Suitable for both men and women

Cons: - Limited color options - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers long-lasting hair color without ammonia, meeting the current trend for natural hair care products.	Euromonitor
Brand Strength	20	10	VIP is a well-known brand in India with a strong presence in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for convenient hair coloring solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, making it accessible to a wide range of consumers.	Retail360
Competition	10	6	Facing competition from other established hair color shampoo brands in the market, requiring strategic marketing efforts.	GfK
Use-case Advantage	5	5	Provides an easy and convenient way for both men and women to color their hair at home, saving time and money.	Kantar
Final Market Score	100	66/100 (3.30/5)	VIP Hair Colour Shampoo offers a competitive solution for at-home hair coloring in the Indian market.

Factor	Rating (out of 5)	Notes
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