VIGIRI fruit vinegar Ammonia Free 10 Minutes Hair Color Colour Gel A B Black Natural Black Pack of 2 pack of 2

VIGIRI fruit vinegar Ammonia Free 10 Minutes Hair Color Colour Gel A B Black Natural Black Pack of 2 pack of 2

Give your hair a vibrant and natural black color with VIGIRI fruit vinegar Ammonia Free 10 Minutes Hair Color Colour Gel.
Key features include its quick and easy application process, enriched with fruit vinegar for added shine and smoothness, and its gentle formula that is free of harsh chemicals like ammonia.
This hair color is perfect for those looking for a convenient way to color their hair at home without damaging it with harsh chemicals.
Pros: Quick application process, enriched with fruit vinegar for added shine, gentle formula free of harsh chemicals.
Cons: Limited shade range, may require multiple applications for desired color intensity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and natural black color align well with consumer preferences for safe and natural hair dyes.	India Today
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	10	Growing demand for permanent hair color products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from established brands offering similar permanent hair color solutions.	Economic Times
Use-case Advantage	5	5	Convenient pack of 2 for multiple applications or sharing with a friend/family member.	Vogue
Final Market Score	100	66/100 (3.30/5)	VIGIRI fruit vinegar Ammonia Free 10 Minutes Hair Color Gel in Natural Black offers a competitive and safe hair coloring solution in the Indian market.

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