Vegetal Bio Hair Colour Dark Brown 50g Achieve Natural Ammonia Free Hair Color PPD Free 100 Herbal Certified Organic for Men and Women UV Protection and Luster Maintenance Complete Kit

Vegetal Bio Hair Colour Dark Brown 50g Achieve Natural Ammonia Free Hair Color PPD Free 100 Herbal Certified Organic for Men and Women UV Protection and Luster Maintenance Complete Kit

Key Features: - Natural and organic hair color made with botanical extracts - Ammonia-free and PPD-free formula for gentle coloring - UV protection to prevent color fading - Includes complete kit for easy application - Suitable for both men and women

For whom: This hair color is suitable for individuals looking for a natural and organic alternative to traditional hair dyes. It is ideal for those with sensitive skin or allergies to chemicals found in regular hair dyes.

Pros: - Provides a natural-looking dark brown color - Prevents damage with its gentle formula - Certified organic ingredients for peace of mind - UV protection helps maintain color vibrancy

Cons: - May require multiple applications for desired color intensity - Dark brown shade may not be suitable for all hair types or tones - Slightly higher price point compared to conventional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a complete kit with UV protection and luster maintenance, meeting consumer needs.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for organic and herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing competition from other established natural hair color brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide target audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and comprehensive features, facing growing demand in the Indian market.

Factor	Rating (out of 5)	Notes
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