Vaseline Lip Tins Rosy Lips 17 g Provides Hydration Sheer Pink Tint Glossy Shine

The Vaseline Lip Tins Rosy Lips is a hydrating lip balm that comes in a convenient tin packaging. It is infused with a sheer pink tint for a subtle pop of color on the lips, while also providing a glossy shine.

Key Features: - Hydrating formula - Sheer pink tint - Glossy shine - Convenient tin packaging

For whom: This lip balm is perfect for anyone looking for a hydrating formula with a touch of color and shine. It is great for everyday use and can be easily carried in a purse or pocket.

Pros: - Hydrating - Subtle tint - Glossy finish - Convenient packaging

Cons: - May need to reapply throughout the day to maintain color and hydration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The rosy tint and glossy shine align well with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Vaseline is a well-established brand in India known for quality lip care products.	Brandwatch
Category Momentum	20	15	Growing demand for lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the lip care segment may impact market penetration.	AC Nielsen
Use-case Advantage	5	3	Provides hydration and tint, meeting the dual needs of Indian consumers.	GFK
Final Market Score	100	66/100 (3.30/5)	Vaseline Lip Tins Rosy Lips 17g is well-positioned in the Indian lip care market with its unique features and competitive pricing.

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