Vaseline Intensive Care Hand Cream for Healthy and Stronger Nails 75ml

This hand cream by Vaseline is specially formulated to help strengthen and protect your nails while keeping your hands moisturized. It contains keratin, which helps to promote healthy nail growth and prevent breakage.

Key features of this hand cream include its non-greasy formula, fast-absorbing texture, and long-lasting hydration. It also helps to soften rough cuticles and improve the overall appearance of your nails.

This hand cream is suitable for anyone looking to improve the health and strength of their nails, as well as maintain soft and moisturized hands. It is ideal for those with weak or brittle nails who want to prevent breakage and promote healthy nail growth.

Pros: - Contains keratin for stronger nails - Non-greasy formula - Fast-absorbing and long-lasting hydration - Helps soften cuticles Cons: - Some may find the scent too strong - May take time to see visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for healthy nails, meeting consumer needs.	Euromonitor
Brand Strength	20	18	Vaseline is a well-established brand in India with strong consumer trust.	Nielsen
Category Momentum	20	15	Growing demand for hand care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other hand cream brands in India.	IRI
Use-case Advantage	5	5	Addresses a specific need for nail care, unique in the market.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Vaseline Hand Cream well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—