VAGAD S KHADI HERBAL GRAMODAYA Black Mehndi Henna 300g Black Pack of 3

About Product: VAGAD S KHADI HERBAL GRAMODAYA Black Mehndi Henna is a natural hair coloring product that gives a rich black color to your hair. It is made from herbal ingredients without any harmful chemicals, making it safe for regular use. Key Features: - 100% natural and herbal product - Gives a deep black color to the hair - Nourishes and conditions the hair - Free from harmful chemicals like ammonia and PPD - Comes in a pack of 3 for multiple applications For whom: This Black Mehndi Henna is suitable for anyone looking for a natural and safe alternative to chemical hair dyes. It is especially beneficial for those with sensitive scalp or allergies to conventional hair dyes. Pros: - Provides a long-lasting black color to the hair - Conditions and nourishes the hair, leaving it soft and shiny - Easy to apply and rinse off - Safe for regular use without damaging the hair Cons: - May require multiple applications for desired intensity of color - Strong herbal fragrance that some may find overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a unique black henna formulation which is popular in India.	Euromonitor
Brand Strength	20	18	VAGAD S KHADI is a well-known brand in the herbal segment.	Brandwatch
Category Momentum	20	15	Strong demand for herbal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other herbal henna brands in India.	Nielsen
Use-case Advantage	5	5	The black henna provides long-lasting color and conditioning benefits.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique product features position it well in the competitive herbal henna market in India.

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