UTRUST Fruit Vinegar Black Gel Color Professions Hair Colour 500mlx2

UTRUST Fruit Vinegar Black Gel Color Professions Hair Colour 500mlx2

UTRUST Fruit Vinegar Black Gel Color is a professional-grade hair dye designed to give your hair a rich and deep black color. Made with fruit vinegar, this hair color is formulated to be gentle on the hair while still providing long-lasting results.

Key Features:
- Contains fruit vinegar for added nourishment
- Provides a deep black color with a glossy finish
- Long-lasting formula that resists fading
- Suitable for professional use

For whom:
This hair color is ideal for individuals looking to achieve a bold black color for their hair. It is suitable for both men and women and is recommended for use by professional hair colorists.

Pros:
- Nourishing formula helps to maintain hair health
- Provides a rich and deep black color
- Long-lasting results

Cons:
- May require multiple applications for desired color intensity
- Strong smell during application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative gel formula and black color trend appeal	GfK
Brand Strength	20	15	Established brand reputation in hair color segment	Euromonitor
Category Momentum	20	10	Growing demand for permanent hair color in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to premium brands	Nielsen
Competition	10	6	Facing competition from both local and international brands	IRI
Use-case Advantage	5	5	Convenient packaging for multiple applications	Kantar
Final Market Score	100	66/100 (3.30/5)	UTRUST Fruit Vinegar Black Gel Color is well-positioned in the Indian market for permanent hair color.

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