URBANMAC Liquide matte Lipstick 12Pcs Set waterproof long lasting

URBANMAC Liquide matte Lipstick 12Pcs Set waterproof long lasting

Key Features: - Set of 12 liquid matte lipsticks - Waterproof and long-lasting formula - Variety of shades for different looks - Smooth application for comfortable wear

For whom: - Makeup enthusiasts who love experimenting with different lip colors - People looking for a long-lasting lipstick that can withstand daily activities - Those who prefer a matte finish for their lip color

Pros: - Wide range of colors to choose from - Long-lasting formula that stays put throughout the day - Waterproof, making it ideal for all-day wear

Cons: - Some shades may require multiple layers for full opacity - Matte formula may be drying for those with dry lips

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of colors and waterproof feature align well with market trends.	Vogue India
Brand Strength	20	18	Established brand with good reputation for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar quality products in the market.	Business Standard
Competition	10	8	Facing strong competition from both local and international brands.	Cosmopolitan India
Use-case Advantage	5	5	Versatile shades suitable for various occasions and skin tones.	Femina
Final Market Score	100	76/100 (3.80/5)	Highly competitive lipstick set with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—