URBANHERBS FRUIT VINEGAR Ammonia Free 10 Minutes Hair Color Colour Gel A B 500 ML Each Black Natural Black

URBANHERBS FRUIT VINEGAR Ammonia Free 10 Minutes Hair Color Colour Gel A B 500 ML Each Black Natural Black

- Urbanherbs Fruit Vinegar Ammonia Free 10 Minutes Hair Color is a convenient and quick way to color your hair at home. The formula is free of harsh chemicals like ammonia, making it gentle on your hair and scalp.

- Key Features: - No ammonia formula - Quick 10-minute processing time - Fruit vinegar-infused for added shine - Available in black and natural black shades - Each box contains 500ml of product

- This hair color is suitable for individuals who want to cover their gray hair or change their hair color without sacrificing the health of their hair. The formula is gentle yet effective, providing rich and long-lasting color.

- Pros: - Ammonia-free formula is gentle on the hair - Quick processing time makes it convenient for busy individuals - Fruit vinegar adds shine to the hair - Comes in two versatile shades

- Cons: - Limited shade range available - May not be suitable for drastic color changes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and natural black color align with market trends.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Retail360
Competition	10	6	Facing moderate competition from other established hair color brands.	Beauty Insider
Use-case Advantage	5	5	Convenient 10-minute application appeals to busy consumers.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Strong product positioning with good market fit and competitive pricing.

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