UGEES Underwear Wash 375ml Pack of 2 375 ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effortlessly clean your undergarments and lingerie with UGEES, designed for men and women without the need for soaking.
  • Enjoy a gentle yet effective wash with our plant-based formula, safe for delicate fabrics and environmentally friendly.
  • Keep your undergarments fresh and odor-free with our anti-bacterial liquid detergent, perfect for sensitive fabrics.
  • Each pack includes two 375ml bottles, providing convenience and value for your laundry routine.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative undergarment liquid detergent with plant-based antibacterial formula meets growing demand in the Indian market.
Rs.80.00 Rs.85.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Detergent
Formulation Plant Based
Pack Size 375 ml each Pack of 2
Anti-bacterial Yes
Soaking Requirement No
Target Users Men and Women
Pros Convenient, Gentle on Fabrics
Cons Not for heavily soiled garments
Details

Key Features: - Specifically designed for washing undergarments and lingerie - No soaking required, saving time and effort - Plant based formula that is gentle on fabrics and the environment - Anti-bacterial properties help to keep undergarments clean and fresh - Each pack contains two 375ml bottles
For whom: - Men and women who want to effectively clean their undergarments and lingerie - Individuals looking for a gentle yet powerful detergent for their sensitive fabrics
Pros: - Convenient liquid form that is easy to use - Plant based formula is safe for delicate fabrics - Anti-bacterial properties help to eliminate odor causing bacteria
Cons: - May not be suitable for heavily soiled garments that require a pre-soak - Some individuals may prefer a different scent for their undergarments

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique plant-based antibacterial formulation aligns with consumer preference for natural products Hindu Business Line, Financial Express
Brand Strength 20 10 Established brand reputation in the detergent segment Economic Times, Livemint
Category Momentum 20 15 Growing demand for specialized laundry products in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market Business Today, CNBC TV18
Competition 10 6 Facing moderate competition from established and new entrants in the undergarment detergent segment The Economic Times, Business Insider
Use-case Advantage 5 5 Addresses the specific need for gentle washing of undergarments, appealing to health-conscious consumers India Today, NDTV
Final Market Score 100 66/100 (3.30/5) Innovative undergarment liquid detergent with plant-based antibacterial formula meets growing demand in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique plant-based antibacterial formulation aligns with consumer preference for natural products
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the detergent segment
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for specialized laundry products in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and new entrants in the undergarment detergent segment
    Sources: The Economic Times, Business Insider
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for gentle washing of undergarments, appealing to health-conscious consumers
    Sources: India Today, NDTV
Summary
Innovative undergarment liquid detergent with plant-based antibacterial formula meets growing demand in the Indian market.

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Rs.80.00 Rs.85.00