UGEES Undergarment Liquid Detergent for Men Women Mild Detergent No Soaking Formulation Plant Based Bio Wash Disinfectant Liquid for Hand Laundry 375ml Pack of 1

- This UGEES undergarment liquid detergent is specially formulated for men and women's undergarments. It is a mild detergent that does not require soaking and is gentle on delicate fabrics.

- Key Features: Plant-based bio wash formula, disinfectant properties, suitable for hand washing laundry, 375ml pack of 1.

- This detergent is ideal for individuals looking for a gentle yet effective solution for cleaning their undergarments. It is suitable for those with sensitive skin or individuals who prefer using plant-based products.

- Pros: Mild and gentle on fabrics, disinfectant properties, no soaking required, plant-based formula.

- Cons: May not be suitable for heavily soiled garments or stains that require a more powerful detergent. The packaging size may be small for those with large loads of laundry.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique plant-based formula catering to the rising trend of sustainable products.	Livemint, NDTV
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for eco-friendly laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar eco-friendly detergents in the market.	Business Today, CNBC
Competition	10	0	Intense competition from established and new players in the eco-friendly detergent segment.	Financial Express
Use-case Advantage	5	3	Convenient liquid form with disinfectant properties suitable for handwashing delicate undergarments.	India Today
Final Market Score	100	66/100 (3.30/5)	Innovative and competitively priced undergarment liquid detergent with eco-friendly features, well-positioned in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—