TWIREY Dye Bowl Dye Brush 6pcs Hair Setting clips

TWIREY Dye Bowl Dye Brush 6pcs Hair Setting clips

The TWIREY Dye Bowl Dye Brush set is designed for at-home hair dyeing and styling. It includes a dye bowl, dye brush, and 6 hair setting clips.

Key Features: - The dye bowl has measurement markings for precise mixing of hair dye. - The dye brush is designed for easy application of hair dye. - The hair setting clips help secure hair in place while dyeing or styling.

For whom: - DIY hair enthusiasts looking to dye or style their hair at home. - Professional stylists who need reliable tools for their clients.

Pros: - All-in-one set for convenient hair dyeing and styling. - High-quality materials for long-lasting use. - Easy to clean and maintain. Cons: - Some may find the dye bowl to be on the smaller side for larger dye jobs. - The dye brush may not be suitable for precise application in small sections.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Product offers essential tools needed for hair coloring at home.	GfK
Brand Strength	20	10	Brand is relatively new in the market with moderate recognition.	Euromonitor
Category Momentum	20	15	Growing demand for DIY hair coloring products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing competition from established brands offering similar kits.	IRI
Use-case Advantage	5	5	Provides convenience and ease of use for consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned hair coloring tool kit with growth potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—