TRU HAIR SKIN Hair Wax Cream For Men 50g Easy to Spread and Strong Hold for 12hrs Onion Oil with Heater 50ml Anti Dandruff

TRU HAIR SKIN Hair Wax Cream For Men 50g Easy to Spread and Strong Hold for 12hrs Onion Oil with Heater 50ml Anti Dandruff

TRU HAIR SKIN Hair Wax Cream for Men is a premium hair styling product designed specifically for men. Made with a blend of natural ingredients, this wax cream is easy to spread and provides a strong hold for up to 12 hours.

Key Features: - Easy to spread - Strong hold for 12 hours - Contains onion oil for added nourishment - Comes with a heater for easy application - Helps to reduce dandruff and promote scalp health

For whom: This hair wax cream is perfect for men who want to style their hair without the hassle of flakes or stiffness. It is suitable for all hair types and lengths.

Pros: - Long-lasting hold - Nourishing ingredients - Easy to spread and style - Helps to improve scalp health

Cons: - Some users may find the scent of onion oil overpowering - May require multiple washes to completely remove from hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers unique features like Onion Oil and Anti Dandruff, aligning with current market trends	GfK
Brand Strength	20	10	TRU HAIR SKIN is a recognized brand in the Indian market	Brandwatch
Category Momentum	20	15	Creams, Gels & Lotions in high demand in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	6	Facing moderate competition from established and emerging brands in the category	Nielsen
Use-case Advantage	5	5	Provides strong hold for 12 hours, meeting consumer needs for long-lasting styling	Kantar
Final Market Score	100	66/100 (3.30/5)	TRU HAIR SKIN Hair Wax Cream has a strong market position in the Creams, Gels & Lotions segment in India.

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