TREZA CARE Black Hair Gel Color for Men Women Enriched with Fruit Vinegar Natural Long Lasting Pack of 2

TREZA CARE Black Hair Gel Color for Men Women Enriched with Fruit Vinegar Natural Long Lasting Pack of 2

Key Features: - Enriched with fruit vinegar for natural hair nourishment - Long-lasting color for up to 6 weeks - Comes in a pack of 2 for convenience - Easy to use gel formula for hassle-free application
For whom: - Ideal for both men and women looking to enhance their hair color - Suitable for all hair types and textures - Perfect for those who want a natural-looking hair color with added shine
Pros: - The fruit vinegar helps to nourish and strengthen the hair - Long-lasting color that fades gradually and naturally - Easy application process with no dripping or mess - Pack of 2 allows for multiple applications or touch-ups
Cons: - Some users may find the gel formula tricky to apply evenly - Color may not be as vibrant on all hair shades - May require touch-ups more frequently for longer-lasting results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with fruit vinegar for natural and long-lasting color.	GfK
Brand Strength	20	10	Established brand with good reputation in hair care sector.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 hair gel colors.	Kantar
Competition	10	6	Facing moderate competition from similar hair color products.	IRI
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Nielsen
Final Market Score	100	66/100 (3.30/5)	TREZA CARE Black Hair Gel Color for Men & Women offers a balanced mix of features and pricing in the Indian market.

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