TOWINO Eye Mask Belt for Sleep Eye Mask Super Soft Smooth And Fully Adjustable To All Size Heads Super Soft Comfortable for Women and Men Blindfold for Travelling Night Sleeping Nap Suitable for All Family Members Made In India Black

Key Features: - Made of super soft and smooth material for ultimate comfort - Fully adjustable to fit all head sizes - Suitable for both men and women - Ideal for travelling, night sleeping, napping, and more - Made in India with high quality materials

For whom: This eye mask belt is perfect for anyone looking for a comfortable and adjustable blindfold for sleeping, travelling, or napping. It is suitable for all family members and can be used by both men and women.

Pros: - Super soft and smooth material for maximum comfort - Fully adjustable to fit all head sizes - Made in India with high quality materials - Suitable for various activities like travelling, sleeping, and napping

Cons: - Some users may find it too tight or too loose, depending on head size - May not block out all light for those who need complete darkness to sleep

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable size and soft material meet market preferences.	Livemint, Financial Express
Brand Strength	20	15	Established brand with positive customer reviews.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for sleep aids in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition with room for growth.	The Indian Express, Moneycontrol
Use-case Advantage	5	5	Versatile usage for different family members.	India Today, NDTV
Final Market Score	100	66/100 (3.30/5)	Well-positioned eye mask belt in the growing Indian sleep aid market.

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