TNW The Natural Wash Pore Pro Hydrating Primer with Chamomile and Calendula Extracts Pore Blurring Hydrating 25 gm

TNW The Natural Wash Pore Pro Hydrating Primer with Chamomile and Calendula Extracts Pore Blurring Hydrating 25 gm

The TNW Pore Pro Hydrating Primer is a unique blend of chamomile and calendula extracts that helps in blurring pores and hydrating the skin. It is designed to create a smooth base for makeup application while also nourishing and protecting the skin.
Key Features: - Blurs pores - Hydrates the skin - Contains chamomile and calendula extracts - Creates a smooth base for makeup application - Nourishes and protects the skin
For whom: This primer is suitable for all skin types, especially those with pores that need to be minimized and skin that needs hydration before applying makeup.
Pros: - Blurs pores effectively - Hydrates the skin - Nourishing ingredients - Creates a smooth canvas for makeup - Suitable for all skin types
Cons: - May not work as well for extremely oily skin - Slightly higher price point

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative pore-blurring and hydrating formula.	Vogue India, Elle India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today, Beauty Business
Competition	10	6	Facing strong competition from established brands.	Hindustan Times, India Today
Use-case Advantage	5	5	Addresses common skin concerns effectively.	Femina, Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Innovative primer with good market potential in India.

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