Tiyafuro Eyebrow Liquid Makeup Pen with 4 Micro Fork Tip Brow Waterproof Long Lasting Smudge Proof Microblading Clear Eyebrow Pen Stays on All Day Black

Tiyafuro Eyebrow Liquid Makeup Pen with 4 Micro Fork Tip Brow Waterproof Long Lasting Smudge Proof Microblading Clear Eyebrow Pen Stays on All Day Black

Key Features: - 4 Micro Fork Tip for precise application - Waterproof and smudge proof formula - Long lasting, stays on all day - Microblading effect for natural looking brows
For whom: - Anyone looking for a convenient and easy way to fill in and shape their eyebrows - Those who want a long lasting and waterproof eyebrow product - Individuals who prefer a natural looking brow effect
Pros: - The 4 Micro Fork Tip allows for precise application - Waterproof and smudge proof formula ensures all day wear - Microblading effect creates natural looking brows
Cons: - Some users may find the Micro Fork Tip difficult to master for first time users - Limited shade options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like waterproof, smudge-proof, and long-lasting align well with Indian consumers' preferences.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality cosmetics in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting eyebrow makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail Today
Competition	10	10	Facing moderate competition from both local and international brands offering similar eyebrow makeup products in India.	Cosmopolitan India
Use-case Advantage	5	3	Provides precise application for natural-looking eyebrows, a key requirement for Indian consumers.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in the growing Indian eyebrow makeup market.

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