Tint Cosmetics Emily in Paris Liquid Lipstick Long lasting Smudge proof Water Transfer proof One swipe Application Ultra pigmented with Precise Tip Application Non sticky Non drying for All Skin Types Eclair Nude Brown 4ml

Tint Cosmetics Emily in Paris Liquid Lipstick Long lasting Smudge proof Water Transfer proof One swipe Application Ultra pigmented with Precise Tip Application Non sticky Non drying for All Skin Types Eclair Nude Brown 4ml

Tint Cosmetics Emily in Paris Liquid Lipstick is a long-lasting and smudge-proof formula that is also water and transfer-proof. With its one-swipe application and ultra-pigmented color, it is perfect for those who want a bold lip look that lasts all day.
This liquid lipstick features a precise tip applicator for easy and precise application. It is non-sticky and non-drying, making it suitable for all skin types. The shade Eclair Nude Brown is a versatile neutral color that complements a wide range of skin tones.
Key features of this product include its long-lasting formula, smudge-proof finish, and water and transfer-resistant properties. It is ideal for anyone looking for a high-quality liquid lipstick that delivers intense color payoff and long-lasting wear.
Pros: - Long-lasting - Smudge-proof - Water and transfer-proof - Precise tip applicator - Ultra-pigmented color - Non-sticky and non-drying - Suitable for all skin types Cons: - May require touch-ups throughout the day for optimal wear time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches Indian consumers' preference for smudge-proof and transfer-proof lipsticks.	Euromonitor
Brand Strength	20	18	Tint Cosmetics known for quality lip products in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting lipsticks in India.	Retail360
Competition	10	8	Facing strong competition from established and emerging lipstick brands in India.	Nielsen
Use-case Advantage	5	5	One swipe application saves time and effort for Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian long-lasting lipstick market segment.

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