The Whole Truth Whey Protein Concentrate Unflavoured 1 kg 2 2 lbs 26g Protein per scoop 6 4g BCAA 100 Authentic Whey No Adulteration Clean and Light Muscle Building Vegetarian

The Whole Truth Whey Protein Concentrate is a high-quality, unflavoured protein supplement that comes in a 1 kg (2.2 lbs) container. Each scoop provides 26g of protein and 6.4g of BCAAs, making it an ideal choice for anyone looking to increase their protein intake.
Key Features: - 26g of protein per scoop - 6.4g of BCAAs - 100% authentic whey with no adulteration - Clean and light formula - Muscle-building benefits - Suitable for vegetarians
This product is suitable for anyone looking to build muscle, increase their protein intake, or support their overall fitness goals. The unflavoured formula makes it easy to mix into your favourite smoothies, shakes, or recipes without altering the taste.
Pros: - High protein content - Contains BCAAs for muscle recovery - Authentic whey with no additives - Easy to mix and incorporate into your daily routine Cons: - Unflavoured may not be appealing to everyone - Some users may prefer a different protein source

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets the key specifications and features expected in a premium whey protein concentrate.	Nutrition Journal
Brand Strength	20	10	Established brand with a reputation for authenticity and quality.	Brand Equity
Category Momentum	20	15	Growing demand for high-quality protein supplements in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from both local and international brands offering similar unflavored whey protein concentrates.	MarketWatch
Use-case Advantage	5	5	Offers muscle-building benefits suitable for vegetarian consumers.	Health & Fitness Magazine
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian whey protein concentrate market with competitive pricing and vegetarian-friendly features.

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