Whole Truth Protein Bar - Cranberry 12g

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy 12g of protein per bar, perfect for post-workout recovery or as a nutritious meal replacement on the go.
  • Made with all-natural ingredients and no added sugar, this protein bar supports a healthy lifestyle without compromise.
  • Gluten-free and low in carbs, this protein bar caters to various dietary preferences, making it a versatile snack option.
  • Savor the delicious cranberry flavor while fueling your body with clean, wholesome nutrition that satisfies your cravings.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product positioning in the growing health snack segment in India.
Rs.360.00 Rs.360.00
Best price from Amazon.in Amazon.in
Details
This protein bar is made with all-natural ingredients and contains no added sugar, making it a healthy option for those looking to fuel their body with clean, wholesome foods. With 12g of protein per bar, it is a great post-workout snack or on-the-go meal replacement.

Key features of this protein bar include its high protein content, natural ingredients, and absence of added sugars. It is also gluten-free and low in carbs, making it suitable for a variety of dietary preferences and needs.

This protein bar is ideal for those who are looking for a convenient and healthy way to increase their protein intake. Whether you are an athlete, fitness enthusiast, or simply trying to lead a more active lifestyle, this bar can help you meet your nutritional goals.

Pros of this protein bar include its high protein content, natural ingredients, and lack of added sugars. It is also convenient to take on-the-go and comes in a delicious cranberry flavor that is sure to satisfy your taste buds.

Cons of this protein bar may include the fact that it is higher in calories and fat than some other protein bars on the market. However, these drawbacks are often outweighed by the bar's nutritional value and taste.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content and no added sugar align with current consumer preferences. Nielsen
Brand Strength 20 15 Established brand reputation for quality and natural ingredients. Brand Equity
Category Momentum 20 10 Growing demand for healthy snack options in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 6 Facing moderate competition from other protein bars with similar claims. FMCG Monitor
Use-case Advantage 5 5 Convenient on-the-go snack option for health-conscious consumers. Grocery Times
Final Market Score 100 66/100 (3.30/5) Strong product positioning in the growing health snack segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content and no added sugar align with current consumer preferences.
    Sources: Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand reputation for quality and natural ingredients.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for healthy snack options in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other protein bars with similar claims.
    Sources: FMCG Monitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient on-the-go snack option for health-conscious consumers.
    Sources: Grocery Times
Summary
Strong product positioning in the growing health snack segment in India.

Price Comparison

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Rs.360.00 Rs.360.00