The Wellness Shop Instant Brown Hair Colour Shampoo Conditioner Long Lasting Healthy Shine Natural Hair Dye Ammonia Free Quick Grey Coverage in 20 Minutes 75ml for Men Women

The Wellness Shop Instant Brown Hair Colour Shampoo Conditioner Long Lasting Healthy Shine Natural Hair Dye Ammonia Free Quick Grey Coverage in 20 Minutes 75ml for Men Women

The Wellness Shop Instant Brown Hair Colour Shampoo Conditioner is a convenient and easy-to-use hair dye that provides long-lasting healthy shine to your hair. It is made with natural ingredients and is ammonia-free, making it safe to use on your hair.
Key Features: - Quick grey coverage in just 20 minutes - Contains both shampoo and conditioner for added convenience - Suitable for both men and women
For whom: This product is perfect for anyone looking for a quick and effective way to colour their hair at home. Whether you want to cover up grey hairs or simply change up your look, this instant brown hair colour shampoo conditioner is a great choice.
Pros: - Easy to use - Natural ingredients - Long-lasting results Cons: - May not be suitable for extremely sensitive scalps - Colour may fade over time if not properly maintained

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers quick grey coverage and long-lasting natural hair dye solution.	IRI
Brand Strength	20	10	Established brand with positive reputation in hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for semi-permanent hair color products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other semi-permanent hair color brands.	Nielsen
Use-case Advantage	5	5	Convenient 20-minute application suitable for busy individuals.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced semi-permanent hair color with quick application gaining traction in Indian market.

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