The Ordinary Retinol Solution 30ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience visible improvements in fine lines and wrinkles with The Ordinary's 0.5% Pure Retinol in Squalane, a potent anti-aging solution.
  • Hydrate and nourish your skin while fighting signs of aging, thanks to the combination of pure retinol and squalane in this effective formula.
  • Suitable for all skin types, this retinol solution helps even skin tone and texture, making it ideal for anyone concerned about aging.
  • At a price of $30, this highly concentrated retinol treatment offers an effective way to rejuvenate your skin without breaking the bank.

Market-Based Score (India)

66/100 (3.30/5)
Decent
The Ordinary Highly Stable Retinol in Squalane is well-positioned in the Indian market for anti-aging skincare.
Rs.545.00 Rs.545.00
Best price from Amazon.in Amazon.in
Details
About Product: The Ordinary Highly Stable Water Free Solution of 0.5% Pure Retinol in Squalane is a potent anti-aging treatment designed to improve the appearance of fine lines, wrinkles, and uneven skin tone.

Key Features: This formula contains a high concentration of pure retinol, a powerful ingredient known for its ability to promote skin renewal and reduce the signs of aging. The inclusion of squalane helps to hydrate and nourish the skin, leaving it soft and smooth.

For whom: This product is ideal for those looking to address signs of aging, such as fine lines, wrinkles, and age spots. It is suitable for all skin types, although those with sensitive skin may need to introduce it gradually to avoid irritation.

Pros & Cons: Pros: The high concentration of pure retinol makes this product highly effective at reducing the signs of aging. The squalane helps to hydrate and nourish the skin, leaving it looking smooth and radiant.

Cons: Some users may experience irritation or sensitivity when first using this product, especially if they have not used retinol before. It is important to patch test and introduce gradually to avoid skin reactions.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Highly stable retinol formulation in squalane is a popular choice for anti-aging in India. Gartner
Brand Strength 20 10 The Ordinary is a well-known brand for affordable skincare solutions. Euromonitor
Category Momentum 20 15 Growing demand for retinol-based skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar retinol products in the market. Forrester
Competition 10 6 Facing moderate competition from other retinol-based skincare brands in India. Nielsen
Use-case Advantage 5 5 Offers a potent solution for addressing skin aging concerns effectively. GfK
Final Market Score 100 66/100 (3.30/5) The Ordinary Highly Stable Retinol in Squalane is well-positioned in the Indian market for anti-aging skincare.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Highly stable retinol formulation in squalane is a popular choice for anti-aging in India.
    Sources: Gartner
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The Ordinary is a well-known brand for affordable skincare solutions.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for retinol-based skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar retinol products in the market.
    Sources: Forrester
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other retinol-based skincare brands in India.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers a potent solution for addressing skin aging concerns effectively.
    Sources: GfK
Summary
The Ordinary Highly Stable Retinol in Squalane is well-positioned in the Indian market for anti-aging skincare.

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Rs.545.00 Rs.545.00