Rice Glow Face Wash 150ml 150 Ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Brighten your complexion with The Face Shop Rice Water Face Wash, formulated to even out skin tone and enhance your natural glow.
  • Enjoy a deep cleanse that removes impurities and makeup while leaving your skin feeling refreshed and hydrated after each use.
  • This gentle cleanser is suitable for all skin types, including sensitive skin, making it a versatile addition to your skincare routine.
  • At an affordable price of 899, this face wash offers a refreshing and effective solution for dull or uneven skin tone.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position 'The Face Shop Rice Water Face Wash' well in the competitive Indian skincare market.
Rs.809.00 Rs.899.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Wash
Volume 150 Ml
Key Ingredients Rice Water Extract
Skin Type All Skin Types
Benefits Brightens, Evens Skin Tone, Deep Cleanses
Pros Refreshing, Hydrating, Suitable for Sensitive Skin
Cons Not for Extremely Dry Skin, May Not Suit All Preferences
Price 899.0000
Details


Key Features: - Formulated with rice water extract to brighten and even out skin tone - Cleanses deeply to remove impurities and makeup - Leaves skin feeling refreshed and hydrated - Suitable for all skin types

For whom: Ideal for those looking to improve their skin's overall appearance and texture, particularly those with dull or uneven skin tone. Suitable for all skin types, including sensitive skin.

Pros: - Brightens skin and evens out skin tone - Deeply cleanses without drying out the skin - Refreshing and hydrating formula - Suitable for all skin types

Cons: - May not be suitable for those with extremely dry or sensitive skin - Some users may prefer a stronger cleansing formula

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rice water and glowing skin claims align well with current consumer preferences in India. Nielsen
Brand Strength 20 18 The Face Shop is a well-known brand with a loyal customer base in India. Euromonitor
Category Momentum 20 15 Growing demand for Korean skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar Korean skincare products in India. GfK
Competition 10 8 Facing strong competition from other Korean skincare brands offering similar products in India. IRI
Use-case Advantage 5 5 Addresses uneven skin tone, a common concern among Indian consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position 'The Face Shop Rice Water Face Wash' well in the competitive Indian skincare market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rice water and glowing skin claims align well with current consumer preferences in India.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: The Face Shop is a well-known brand with a loyal customer base in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for Korean skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar Korean skincare products in India.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other Korean skincare brands offering similar products in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses uneven skin tone, a common concern among Indian consumers.
    Sources: Kantar
Summary
Strong brand and feature fit position 'The Face Shop Rice Water Face Wash' well in the competitive Indian skincare market.

Price Comparison

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Amazon.in More Detail

Rs.809.00 Rs.899.00

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The Face Shop Rice Water Face Wash 150 Ml Face Wash for Glowing Skin Cleanser for Uneven Skin Tone Korean Skin Care

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Rs.809.00 Rs.899.00