Derma Co Eye Revive Serum 30ml

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned under-eye serum with strong brand and competitive pricing in a growing market segment.

Rs.538.00 Rs.599.00

Best price from

Amazon.in

Details

Key Features: - Formulated with 5% caffeine, retinol, and peptide to reduce dark circles and puffiness - Helps to fight signs of aging such as fine lines and wrinkles - Lightweight and fast-absorbing formula

For whom: - Ideal for those with dark circles, puffiness, and signs of aging around the eye area - Suitable for all skin types

Pros: - Effective in reducing dark circles and puffiness - Helps to improve the appearance of fine lines and wrinkles - Lightweight formula that absorbs quickly

Cons: - May not show immediate results and require consistent use for best results

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like caffeine, retinol, and peptides for effective dark circle and puffiness treatment.	Vogue
Brand Strength	20	10	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for under-eye skincare products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end under-eye serums in the market.	Forbes
Competition	10	6	Facing competition from other established under-eye serums with similar claims and ingredients.	Harper's Bazaar
Use-case Advantage	5	5	Addresses multiple under-eye concerns including dark circles, puffiness, and signs of aging in one product.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned under-eye serum with strong brand and competitive pricing in a growing market segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Contains key ingredients like caffeine, retinol, and peptides for effective dark circle and puffiness treatment.

Sources: Vogue
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a reputation for quality skincare products.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for under-eye skincare products in the Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar high-end under-eye serums in the market.

Sources: Forbes
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established under-eye serums with similar claims and ingredients.

Sources: Harper's Bazaar
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses multiple under-eye concerns including dark circles, puffiness, and signs of aging in one product.

Sources: Elle

Summary

Well-positioned under-eye serum with strong brand and competitive pricing in a growing market segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	The Derma Co 5 Caffeine Under Eye Serum with Retinol Peptide for Dark Circles Puffiness Treats Dark Circles Fights Signs Of Aging In Stock	Rs.538.00 Rs.599.00 COD	GO TO STORE GO TO STORE
The Derma Co 5 Caffeine Under Eye Serum with Retinol Peptide for Dark Circles Puffiness Treats Dark Circles Fights Signs Of Aging In Stock COD