The Body Shop Strawberry Hand Cream 30ml Berry Soft

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The Body Shop Strawberry Hand Cream 30ml Berry Soft
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing natural skincare segment.
Rs.277.00 Rs.410.00
Best price from Amazon.in Amazon.in
Details
is a nourishing hand cream that moisturizes and softens your hands.

It is enriched with strawberry seed oil, shea butter, and cocoa butter, providing intense hydration and leaving your hands feeling silky smooth.

This hand cream is suitable for all skin types and can be used daily to keep your hands looking and feeling their best.

The compact 30ml size makes it perfect for on-the-go use, allowing you to keep your hands moisturized no matter where you are.

Overall, the Body Shop Strawberry Hand Cream is a great option for anyone looking to pamper their hands with a nourishing and deliciously scented hand cream. Pros: Intensely hydrating formula, delicious strawberry scent, compact size for portability.

Cons: Some may find the scent too strong, may be greasy if too much is applied.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 30ml size and strawberry scent align well with Indian consumer preferences. Kantar
Brand Strength 20 18 The Body Shop is a well-established brand in the Indian market. Euromonitor
Category Momentum 20 15 Growing demand for natural skincare products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar hand creams in India. GfK
Competition 10 8 Facing moderate competition from both local and international brands. IRI
Use-case Advantage 5 5 Hand cream suitable for daily use, meeting a common need in India. Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing natural skincare segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 30ml size and strawberry scent align well with Indian consumer preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: The Body Shop is a well-established brand in the Indian market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar hand creams in India.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from both local and international brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Hand cream suitable for daily use, meeting a common need in India.
    Sources: Nielsen
Summary
Strong brand and product fit in growing natural skincare segment.

Price Comparison

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Rs.277.00 Rs.410.00

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Rs.277.00 Rs.410.00