Shea Shower Cream Cleanses & Hydrates 250ml

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Shea Shower Cream Cleanses & Hydrates 250ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
The Body Shop Shea Shower Cream is positioned well in the growing Indian market for premium personal care products.
Rs.420.00 Rs.495.00
Best price from Amazon.in Amazon.in
Details

Key Features: - Contains shea butter to hydrate and nourish the skin - Non-drying formula leaves skin feeling soft and supple - Creamy foam lathers well for a luxurious shower experience - Suitable for vegetarians - Can be used by both men and women - Comes in a 250ml size, perfect for daily use
For whom: The Body Shop Shea Shower Cream is ideal for anyone looking for a gentle yet effective shower cleanser that will leave their skin feeling hydrated and nourished. It is suitable for vegetarians and can be used by both men and women.
Pros: - Contains shea butter for added moisture - Creamy foam cleanses without drying out the skin - Suitable for daily use - Vegan and cruelty-free
Cons: - Some users may find the scent too strong - May be too creamy for those with oily skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Shea butter and hydrating properties align well with Indian consumers' preference for natural ingredients. Euromonitor
Brand Strength 20 18 The Body Shop is a well-established brand known for quality and ethical products. Brand Equity
Category Momentum 20 15 Growing demand for premium personal care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium shower creams in the market. Retail360
Competition 10 0 Intense competition in the premium personal care segment may impact market penetration. Business Standard
Use-case Advantage 5 3 Offers both cleansing and hydrating properties suitable for daily use. IndiaRetailing
Final Market Score 100 66/100 (3.30/5) The Body Shop Shea Shower Cream is positioned well in the growing Indian market for premium personal care products.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Shea butter and hydrating properties align well with Indian consumers' preference for natural ingredients.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: The Body Shop is a well-established brand known for quality and ethical products.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium personal care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium shower creams in the market.
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the premium personal care segment may impact market penetration.
    Sources: Business Standard
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers both cleansing and hydrating properties suitable for daily use.
    Sources: IndiaRetailing
Summary
The Body Shop Shea Shower Cream is positioned well in the growing Indian market for premium personal care products.

Price Comparison

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Amazon.in More Detail

Rs.420.00 Rs.495.00

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The Body Shop Shea Shower Cream Cleanses Hydrates with Shea Butter Non Drying Creamy Foam For Soft Nourished Skin Vegetarian For Men Women 250ml

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Rs.420.00 Rs.495.00