Swiss Beauty Liquid Light Weight Concealer With Full Coverage Easily Blendable Concealer For Face Makeup With Matte Finish Shade Light Moyen 6g

Swiss Beauty Liquid Light Weight Concealer With Full Coverage Easily Blendable Concealer For Face Makeup With Matte Finish Shade Light Moyen 6g

Key Features: - Lightweight formula - Full coverage - Easily blendable - Matte finish - Available in shade Light Moyen - Comes in a 6g size
For whom: This concealer is perfect for individuals looking for a full coverage product that is easy to blend and provides a matte finish. It is suitable for all skin types.
Pros: - Provides full coverage - Lightweight formula - Easy to blend - Matte finish gives a natural look - Comes in a convenient size for on-the-go touch-ups
Cons: - Limited shade range - May not be suitable for very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers full coverage, matte finish, and easy blendability, aligning with Indian consumer preferences.	Vogue India
Brand Strength	20	15	Swiss Beauty gaining popularity among Indian consumers.	Brandwatch
Category Momentum	20	10	Concealer category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar concealers in the market.	Retail360
Competition	10	9	Facing moderate competition from other established brands in the Indian market.	Cosmopolitan India
Use-case Advantage	5	2	Versatile for various makeup looks and skin types.	Elle India
Final Market Score	100	66/100 (3.30/5)	Swiss Beauty Liquid Concealer in Light Moyen shade offers a well-rounded package for Indian consumers.

Factor	Rating (out of 5)	Notes
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