SWISS BEAUTY Holographic Shimmery Pencil Eyeliner Waterproof Smudge Proof Long Lasting Eyeliner With Easy Application Shade Milky Way 0 2G Assorted

SWISS BEAUTY Holographic Shimmery Pencil Eyeliner Waterproof Smudge Proof Long Lasting Eyeliner With Easy Application Shade Milky Way 0 2G Assorted

Key Features: - Holographic shimmery finish - Waterproof and smudge-proof formula - Long-lasting wear - Easy application

For whom: This eyeliner is perfect for those who love to add some sparkle and shine to their eye makeup routine. It is great for anyone looking for a long-lasting and waterproof eyeliner that won't budge throughout the day.

Pros: - The holographic finish adds a unique touch to any makeup look - The waterproof formula ensures all-day wear without smudging - Easy to apply without tugging or pulling on the delicate eye area

Cons: - Some users may find the holographic finish to be too bold for everyday wear - The formula may require multiple layers for a more opaque look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with current trend for long-lasting eyeliners.	Elle
Brand Strength	20	18	Established brand reputation in the Indian cosmetics market.	Vogue
Category Momentum	20	15	Growing demand for holographic eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar holographic eyeliners.	Femina
Competition	10	8	Facing moderate competition from other holographic eyeliners in the market.	Grazia
Use-case Advantage	5	5	Easy application appeals to consumers looking for convenience.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	SWISS BEAUTY Holographic Shimmery Pencil Eyeliner is well-positioned in the Indian market with strong brand reputation and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—