Swiss Beauty Craze It s Extraa Dual Non Flaky Mascara With Silicon Brush Lengthening Curling Non smudging Mascara Shade Feeling Purple 10gm

Swiss Beauty Craze It s Extraa Dual Non Flaky Mascara With Silicon Brush Lengthening Curling Non smudging Mascara Shade Feeling Purple 10gm

Key Features: - Dual-ended mascara with one side for lengthening and the other side for curling - Non-flaking formula for long-lasting wear - Silicon brush for precise application - Non-smudging formula for a clean and polished look - Shade: Feeling Purple

For whom: This mascara is perfect for anyone looking to achieve long and curled lashes with a pop of color. It is suitable for all skin types and is easy to use for both beginners and experienced makeup users.

Pros: - Dual-ended design for convenience - Long-lasting formula that does not flake - Precise application with the silicon brush - Non-smudging for a clean finish - Adds a fun pop of color with the shade Feeling Purple

Cons: - May require multiple coats for a more dramatic look - Some users may prefer a traditional black mascara shade

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicon brush and non-smudging formula align with current trends.	Euromonitor
Brand Strength	20	10	Swiss Beauty is a recognized brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras.	Retail Gazette
Competition	10	6	Facing moderate competition from other popular mascara brands.	Forbes
Use-case Advantage	5	5	Lengthening and curling features cater to consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Swiss Beauty Craze It's Extraa Mascara offers a competitive option in the Indian mascara market.

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