Surf Excel Easy Wash Detergent Liquid 1L

Surf Excel Easy Wash Detergent Liquid is a powerful cleaning solution that effectively removes tough stains and dirt from your clothes, leaving them fresh and clean.

Key Features: - Formulated to easily dissolve in water, making it perfect for both machine and hand washing. - Contains active cleaning agents that penetrate deep into fabric fibers to lift and remove stains. - Leaves clothes with a pleasant fragrance that lasts long after washing.

For whom: Ideal for households looking for a reliable and efficient laundry detergent that can tackle stubborn stains without much effort.

Pros: - Easy to use and quick to dissolve in water. - Works well on a variety of fabrics and stain types. - Leaves clothes smelling fresh and clean.

Cons: - May not be suitable for very delicate fabrics that require special care.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy wash solution suitable for Indian households.	Consumer Reports
Brand Strength	20	18	Strong brand recall and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for liquid detergents in Indian market.	Nielsen
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands.	MarketWatch
Use-case Advantage	5	5	Addresses specific laundry needs effectively.	Consumer Insights
Final Market Score	100	76/100 (3.80/5)	Well-positioned liquid detergent with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—