Sunsilk Lusciously Thick Long Shampoo 340 ml

This shampoo is specially formulated to give you thicker and longer hair, helping you achieve luscious locks that are full of volume and shine. Enriched with keratin yogurt and honey complex, it nourishes and strengthens your hair from root to tip, promoting healthy growth and reducing breakage.

Key Features:
1. Formulated to give thicker and longer hair
2. Enriched with keratin yogurt and honey complex
3. Nourishes and strengthens hair
4. Promotes healthy growth and reduces breakage

For those looking to enhance the thickness and length of their hair, Sunsilk Lusciously Thick Long Shampoo is the perfect choice. It is ideal for individuals with thin or weak hair that is prone to breakage, helping them achieve the hair of their dreams.

Pros:
1. Strengthens and nourishes hair
2. Promotes healthy growth
3. Adds volume and shine

Cons:
1. Contains sulfates that may be harsh for some hair types
2. May not be suitable for individuals with sensitive scalp

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunsilk Lusciously Thick Long Shampoo meets the needs of Indian consumers for thick and long hair.	Euromonitor
Brand Strength	20	18	Sunsilk is a well-established brand with strong consumer loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the hair care segment with multiple brands offering similar products.	GfK
Use-case Advantage	5	3	Addresses the specific need for thickening and lengthening hair in Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Sunsilk Lusciously Thick Long Shampoo 340 ml is well-positioned in the Indian market due to its brand strength, product fit, and competitive pricing.

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