Sunsilk Flowy Silk Smooth Conditioner 180ml

About Product: Sunsilk Flowy Silk Smooth Conditioner is a specially formulated hair conditioner that works to smoothen and add shine to your hair. It is enriched with silk proteins that help in keeping your hair soft and manageable.

Key Features: - Contains silk proteins for smooth and shiny hair - Helps in detangling and reducing frizz - Provides long-lasting hydration to keep hair healthy - Suitable for all hair types

For Whom: This conditioner is ideal for those looking to achieve smooth and flowy hair. It is suitable for all hair types, including dry, damaged, or frizzy hair.

Pros: - Leaves hair soft, smooth, and shiny - Helps in managing frizz and tangles - Provides hydration without weighing hair down

Cons: - May not be suitable for those with extremely oily hair - Some may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunsilk Flowy Silk Smooth Conditioner meets the needs of Indian consumers for smooth and silky hair.	Euromonitor
Brand Strength	20	18	Sunsilk is a well-established brand in India with strong consumer trust.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other popular hair care brands offering similar products.	ACNielsen
Use-case Advantage	5	5	Addresses the specific need for smooth and manageable hair in Indian climate conditions.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Sunsilk Flowy Silk Smooth Conditioner 180ml is well-positioned in the Indian hair care market with strong brand presence and suitable features.

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