Sung by Alfred Sung for Women 3 4 Ounce EDT Spray

Sung by Alfred Sung for Women 3 4 Ounce EDT Spray

**About Product:** Alfred Sung for Women is a classic fragrance that exudes elegance and sophistication. Introduced by the renowned designer Alfred Sung, this EDT spray is a timeless scent that is perfect for everyday wear or special occasions.

**Key Features:** - Top notes of orange, mandarin, and bergamot - Heart notes of ylang-ylang, jasmine, and lily of the valley - Base notes of vanilla, resin, and sandalwood - Long-lasting fragrance that lingers throughout the day

**For whom:** This fragrance is ideal for women who appreciate classic, floral scents that are not overpowering. It is perfect for women who want to exude a sense of elegance and femininity in their everyday lives.

**Pros:** - Timeless and elegant scent - Long-lasting fragrance - Suitable for all occasions - Comes in a convenient 3.4-ounce size **Cons:** - Some may find the scent too floral - Not suitable for those who prefer more fruity or spicy fragrances

Overall, Alfred Sung for Women is a beautiful fragrance that will make you feel confident and sophisticated whenever you wear it.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers	GfK
Brand Strength	20	10	Alfred Sung brand recognized but not top-tier in India	Euromonitor
Category Momentum	20	15	Eau de Toilette segment growing steadily in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India	Kantar
Competition	10	6	Facing moderate competition from established and niche brands	Forbes
Use-case Advantage	5	5	Offers unique benefits for daily wear in Indian climate	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned Eau de Toilette with strong feature fit in growing Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—