SUGAR POP Ultrastay Transferproof Lipstick Vitamin E 100 Transferproof 01 Pink Paradise

SUGAR POP Ultrastay Transferproof Lipstick Vitamin E 100 Transferproof 01 Pink Paradise

About Product: SUGAR POP Ultrastay Transferproof Lipstick is a long-lasting lipstick infused with Vitamin E to nourish and hydrate lips while providing a bold, transferproof color.

Key Features: This lipstick stays on all day without smudging or transferring, making it perfect for busy days and special events. The Vitamin E formula keeps lips soft and moisturized throughout wear.

For whom: This lipstick is perfect for those who want a reliable, transferproof lipstick that also provides a boost of hydration to their lips. It is great for anyone looking for a long-lasting lip color that won't budge.

Pros: - Long-lasting formula - Vitamin E for hydration - Bold, vibrant color

Cons: - May require touch-ups after eating or drinking - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin E enriched and transferproof, aligning with current consumer preferences.	Kantar
Brand Strength	20	18	Established brand with loyal customer base in cosmetics sector.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar transferproof lipsticks in the market.	GfK
Competition	10	10	Facing moderate competition from other transferproof lipstick brands.	Statista
Use-case Advantage	5	3	Offers long-lasting wear suitable for all-day use.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong contender in the transferproof lipstick segment with competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—