SUGAR POP Brow Shaper 01 Smokey 0 3 gms Longwearing Transfer proof Water resistant Built in spoolie Easy to use Dual ended brow shaper

SUGAR POP Brow Shaper 01 Smokey 0 3 gms Longwearing Transfer proof Water resistant Built in spoolie Easy to use Dual ended brow shaper

The SUGAR POP Brow Shaper in the shade 01 Smokey is a long-wearing, transfer-proof, and water-resistant brow product. With a built-in spoolie for easy grooming and a dual-ended design, this brow shaper is convenient and user-friendly.
For those looking for a hassle-free way to shape and define their brows, the SUGAR POP Brow Shaper is the perfect solution. Whether you're a makeup novice or a beauty expert, this product is suitable for anyone looking to achieve flawless brows.
Pros: 1. Long-wearing formula ensures your brows stay put all day. 2. Easy to use design with a built-in spoolie for grooming. 3. Water-resistant and transfer-proof for long-lasting wear.
Cons: 1. Limited shade range may not cater to all brow colors. 2. Some users may find the product too pigmented for a natural look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers longwearing, transfer-proof, and water-resistant features which are popular in the Indian market.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for brow products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Faces competition from established and emerging brands offering similar brow products.	Cosmopolitan India
Use-case Advantage	5	5	Built-in spoolie and dual-ended design provide convenience for users.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian eyebrow colors market with competitive features and pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—