Sugar Free Natura 100 Sachet Equivalent to Sweetness from 1Kg Sugar 100 Safe Scientifically Proven Tested Sweet like Sugar but with zero calories 75 g

Key Features: - Equivalent sweetness of 1kg sugar in just 100 sachets - Zero calories for guilt-free sweetening - Scientifically tested and proven safe - Sweet like sugar without the negative health effects

For whom: Sugar Free Natura is suitable for anyone looking to reduce their sugar intake without sacrificing sweetness. It is ideal for diabetics, weight-watchers, and those looking to maintain a healthy lifestyle.

Pros: - Provides sweetness without the calories - Safe and scientifically proven - Convenient sachet packaging for easy portion control - Tastes just like sugar without the health risks

Cons: - Some people may prefer the taste of natural sugar - May not be suitable for those with certain food allergies or sensitivities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers sweetness equivalent to sugar with zero calories, meeting consumer health needs.	FSSAI
Brand Strength	20	15	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	10	Growing demand for sugar-free products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sugar-free products in the market.	Retail360
Competition	10	6	Facing competition from other established sugar-free brands in the market.	Euromonitor
Use-case Advantage	5	5	Convenient packaging with 100 sachets, suitable for daily use.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Sugar Free Natura 100 Sachet is well-positioned in the Indian market for health-conscious consumers.

Factor	Rating (out of 5)	Notes
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