Streax Professional Argan Secret Hair Colourant Cream Light Ash Brown 5 1 60 g

Streax Professional Argan Secret Hair Colourant Cream Light Ash Brown 5 1 60 g

About Product: Streax Professional Argan Secret Hair Colourant Cream in Light Ash Brown is a premium quality hair coloring cream that provides vibrant and long-lasting color to your hair. Enriched with the goodness of argan oil, it nourishes and strengthens your hair while coloring.

Key Features: - Contains argan oil for nourished and healthy hair - Long-lasting color with excellent gray coverage - Creamy texture for easy application - Pleasant fragrance for a luxurious coloring experience

For Whom: This hair color cream is suitable for anyone looking to color their hair in a gorgeous Light Ash Brown shade while also nourishing and strengthening their hair. It is ideal for both professionals and individuals who prefer salon-like results at home.

Pros: - Rich color pay-off - Nourishes and strengthens hair - Easy to apply - Long-lasting results Cons: - May require multiple applications for desired intensity - Slightly expensive compared to regular hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Light Ash Brown shade is popular among Indian consumers seeking a natural look.	Nielsen
Brand Strength	20	10	Streax Professional is a well-known brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair colorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other established hair color brands in India.	IRI
Use-case Advantage	5	5	Easy application process suitable for home use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Streax Professional Argan Secret Hair Colourant Cream in Light Ash Brown 5 1 60 g is well-positioned in the Indian market for consumers seeking a quality permanent hair color.

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