Streax Professional Argan Secret Hair Colourant Cream Brown 4 60 g

Streax Professional Argan Secret Hair Colourant Cream Brown 4 60 g

- This hair colourant cream from Streax Professional is formulated with Argan oil to provide nourishment and shine to your hair while colouring it in a shade of brown.

- Key Features: - Contains Argan oil for nourishment - Adds shine to the hair - Long-lasting colour - Easy to use cream formula

- For whom: - This product is suitable for anyone looking to colour their hair in a natural shade of brown while also nourishing and adding shine to it.

- Pros: - Formulated with Argan oil for added nourishment - Provides long-lasting colour - Easy to use cream formula

- Cons: - May not be suitable for those with very sensitive scalp - Some users may find the colour to be slightly different from the packaging

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil-based formula and brown shade align well with current market trends.	Vogue, Elle
Brand Strength	20	10	Streax Professional is a well-known brand in the Indian hair care market.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for permanent hair colorants in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, Beauty Business
Competition	10	6	Facing competition from other established brands offering similar products.	Cosmetics Business, Beauty Monitor
Use-case Advantage	5	5	Offers long-lasting color and shine for professional use.	Salon International
Final Market Score	100	66/100 (3.30/5)	Streax Professional Argan Secret Hair Colourant Cream Brown 4 60g is well-positioned in the Indian market for permanent hair colorants.

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