Stila Cosmetics Glitter Glow Eye Shadow Diamond Dust Lightweight Water Infused Formula with Pearl Glitter for Maximum Sparkle Smooth Application Minimal Fallout

Stila Cosmetics Glitter Glow Eye Shadow Diamond Dust Lightweight Water Infused Formula with Pearl Glitter for Maximum Sparkle Smooth Application Minimal Fallout

Key Features: - Lightweight water-infused formula - Pearl glitter for maximum sparkle - Smooth application - Minimal fallout

For whom: This eye shadow is perfect for makeup enthusiasts who love to add some sparkle and glamour to their eye looks. It is great for those who want a long-lasting, high-impact shimmer without the hassle of dealing with fallout throughout the day.

Pros: - Intense sparkle and shimmer - Easy to apply - Long-lasting formula - Minimal fallout

Cons: - Some users may find the glitter to be a bit chunky - Price point may be higher compared to other eye shadows on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-infused formula and minimal fallout are key trends in Indian market	Vogue
Brand Strength	20	18	Stila is a well-known and trusted brand in India	Brandwatch
Category Momentum	20	15	High demand for eyeshadow products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India	Forbes
Competition	10	8	Facing strong competition from other high-end eyeshadow brands in India	Cosmopolitan
Use-case Advantage	5	5	Versatile for both day and night looks, appealing to Indian consumers	Elle
Final Market Score	100	76/100 (3.80/5)	Stila Cosmetics Glitter & Glow Eye Shadow in Diamond Dust is well-positioned in the competitive Indian eyeshadow market.

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