Stila Cosmetics Calligraphy Lip Stain Hedy Matte

Stila Cosmetics Calligraphy Lip Stain Hedy Matte

About Product: Stila Cosmetics Calligraphy Lip Stain Hedy Matte is a long-lasting lip stain that provides a bold and vibrant color payoff. The unique calligraphy pen applicator allows for precise and easy application, making it perfect for creating a variety of lip looks.

Key Features: - Matte finish - Long-lasting formula - Calligraphy pen applicator for precise application - Vibrant color payoff

For whom: This lip stain is perfect for those who want a matte finish that lasts all day without needing frequent touch-ups. It is ideal for anyone looking for a bold and statement lip color.

Pros: - Precise application with calligraphy pen - Long-lasting formula - Vibrant color payoff - Matte finish for a modern look

Cons: - May be drying for some users - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hedy Matte finish aligns with current trends in India.	Elle
Brand Strength	20	15	Stila known for quality cosmetics in India.	Vogue
Category Momentum	20	10	Growing demand for lip stains in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Femina
Competition	10	8	Facing competition from local and international lip stain brands in India.	Cosmopolitan
Use-case Advantage	5	3	Long-lasting formula suitable for Indian weather.	Grazia
Final Market Score	100	66/100 (3.30/5)	Stila Cosmetics Calligraphy Lip Stain Hedy Matte well-positioned in growing Indian lip stain market.

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